Youtubers as Modern-Day Influencers: Challenges and Successes
Some of the top YouTubers in Africa Source: Ghanaija In the vibrant city of Lagos, Nigeria, Chika, a spirited young woman in her twenties, sat before her camera, adjusting the lighting for the perfect shot. Her YouTube channel, “Chika’s World,” was rapidly gaining traction. Chika, like many of her peers, was navigating the intricate…