Spotify Unites Football and Music In Coldplay Shirt Swap for El Clásico
Spotify is once again bringing together record-breaking legends from the worlds of music and football, through its first-of-its-kind partnership with FC Barcelona. This time, the shirt of FC Barcelona will feature the logo of Coldplay that is inspired by their 10th album Moon Music released October 4th which debuted at number 1 on Spotify’s weekly global charts.
Coldplay are the most streamed British band of all time on Spotify
Coldplay has 12 tracks in the Spotify Billions Club, the most of any band on Spotify
Spotify fans have added Coldplay tracks to more than 100 million user generated playlists worldwide
Coldplay’s song “Viva la Vida” is cherished by FC Barcelona fans, as it became the unofficial anthem of the Club during its 2008–09 season
You can view the video here: https://www.youtube.com/watch?v=JP75PESXOJs
The Coldplay logo is inspired by their new album Moon Music which was released on Oct 4 featuring singles ‘feelslikeimfallinginlove’ and ‘WE PRAY’ featuring Little Simz, Burna Boy, Elyanna and TINI.
The shirt will be worn for the El Clásico match when FC Barcelona take on Real Madrid on Oct 26th. Also wearing the shirt will be FC Barcelona Femení in their Liga F match against Eibar on Nov 2.
Like FC Barcelona, Coldplay brings together fans from across the world. This moment celebrates the unity of humanity and the joy felt in shared experiences – whether that be a football match or music concert. As an example of how the band unites people from across the world, the Moon Music logo that will feature on the FC Barcelona shirt was inspired by a design from a Coldplay fan.
Spotify and FC Barcelona’s first-of-its-kind partnership brings music and football together like never before, and Coldplay is the latest artist to be featured on the iconic FC Barcelona jersey with Spotify, following previous shirt takeovers with KAROL G, The Rolling Stones, ROSALÍA, and Drake.
FC Barcelona will also share a special edition of the popular Barça Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build up to the game, which was curated by Coldplay.
The limited edition jersey will be available to purchase via the Barça Official Stores in Spain and online on Oct 18 with pre-sale from October 17 at 11.30pm CEST until the physical stores open on Friday 18 October at 10am CEST.
Inspired by the club’s founding year there will be 1899 jerseys exclusively. Additionally for super fans, the site will offer a very special collection of 22 glow-in-the-dark jerseys – 11 signed by the starting men’s and 11 signed by the starting women’s team players. All net proceeds from the limited edition jerseys will go to The UN Refugee Agency (UNHCR). A partnership between FC Barcelona and the UNHCR began in 2022 and raises awareness among football fans around the world.
Spotify, FC Barcelona and Coldplay are also launching a limited edition lifestyle collection of merchandise including t-shirts, hoodies, and scarfs. The merchandise imagery brings together the celestial themes of Moon Music and the legendary colours of FC Barcelona. The limited edition merchandise can also be purchased via the FC Barcelona Store on Oct 18, with a portion of proceeds to The UN Refugee Agency (UNHCR).
Coldplay said: “We’re honoured that Spotify has chosen to feature our Moon Music design on the shirt of FC Barcelona. We’ve had a special relationship with the city and the club for many years. We’re also proud to support the UNHCR in their life-saving work to protect refugees and displaced people around the world. Heartfelt thanks to Spotify and FC Barcelona for making this happen.”
Speaking about the partnership, Marc Hazan, Vice President – Partnerships and Marketing, Spotify said: “Coldplay is one of the most beloved bands in the world on Spotify, and their storied connection to Barça runs deep. We are thrilled to celebrate that history with fans worldwide through the iconic Barça jersey. The release of Moon Music is a perfect moment to celebrate the power of football and music’s ability to bring people together.”
Juli Guiu, VP Marketing, FC Barcelona said: “We are delighted that through our partnership with Spotify, that Coldplay will feature on the FC Barcelona shirt for El Clásico. The band and the club have a mutual love which stretches back many years from the band visiting training sessions, to Barça players watching Coldplay live in Barcelona over the years, to the band’s music soundtracking some of the club’s best moments.”
The partnership between Barça and Spotify is a first-of-its-kind.
